Creative Insights: Liz White


Happy Wednesday, friends! Today I’m excited to have Liz White from, Linea Mae sharing her creative journey on this weeks, Creative Insights. I met her through the Be Free-Lance course and found myself immediately drawn in after visiting her website. Her work is inspiring and her creative style is fresh, clean, and beautiful, perfect for anyone looking to hire someone for their wedding needs. Plus she is always offering up some great advice on her blog.

Tell us a little bit about your business and what it means to you?

Linea Mae has grown from my love for working directly with couples and creative businesses. I’ve always wanted to work for myself, so when the opportunity presented itself to take my business full time I made the leap. It’s been quite the whirlwind, complete with unexpected challenges, but I am excited to see what the next few months will bring.

Owning my own business also means being supportive of other creatives, even if they could be seen as my “competition.” Besides being involved in my local creative community, I’m finding joy in growing my blog and being active in online creative groups as well. My aim is to create content that other creatives can learn from and enjoy reading. There is a tendency to want to keep what we learn to ourselves, and it is eye opening to think about what the driving force behind that is. I’m discovering that transparency and willingness to help others is extremely important to me.

What is one daily ritual you can’t live without?

To be perfectly honest, I don’t have one at the moment. I am in the process of beginning a 12-week fitness program that I discovered from browsing instagram. Maybe that will become my “thing.” Though, the thought of a daily workout becoming a ritual that I can’t live without tickles me to no end.


When you’re not creating where can we find you?

You can usually find me hanging out at home with my pup Max, watching Netflix, and dreaming of my next weekend getaway. There’s nothing that I love more than taking a short trip to spend time with someone that I don’t get to see nearly enough. Lately I’ve been wanting to visit a rose farm, so I may have to see how I can work that in with what I already have planned for this year!

What do you struggle with most when it comes to running your own business?

There is definitely a balancing act that I’m still getting the hang of as far as working from home is concerned. I’m so used to working on my business late into the night since that’s what I did for the first two years. I still find myself working after dinner and falling back into that routine, even though it’s not something that I need to be doing.


What’s one business goal you hope to achieve in 2015?

My main business goal for 2015 is to participate in a bridal show. I will actually be doing that in March and I’m really excited about it! I’m documenting the whole process on my blog as well, which I hope will be helpful for other small businesses thinking about doing their first bridal show. I’ll be covering the planning stages, the actual building of my booth, and a recap of how successful it ends up being.

How do you treat yourself?

I love to pick up seasonal flowers from Trader Joes or Whole Foods and create arrangements for myself. There’s something so satisfying about creating something pretty just because you enjoy it. Attending yoga classes is another way. My favorite studio is Lotus House of Yoga and I can’t wait for Yoga Rocks the Park to start back up this Spring! I get so much out of attending an actual class instead of just practicing on my own. It helps me focus on being present and mindful of where I place my energy, without the distractions that come from being at home.

Any tips for staying organized? Do you have any project management tools you can’t live without

I started using Emily Leys Simplified Planner this year and I love it! It’s been great to keep track of everything in one place and list out my daily tasks. I think it’s really important to break down bigger projects so that you can see exactly what needs to be completed in order to finish something. Plus the planner is so cute, I can’t help but make sure I use it!

I also use the Sunrise Calendar app religiously, I have it on my iPhone and all my computers. I started using this because I like the interface better than the Apple calendar and I like how you can schedule out reminders for things. I would be lost without this app and its scheduled reminders! If it’s not in my calendar, it’s not on my radar.

Dropbox has been a lifesaver, so I can’t forget to mention that! It lets me keep all my files in sync so switching from my desktop and laptop is a total breeze. Coming up with an organized way of filing everything was a real pain to do, but has been really important to maintain so I know where everything is.


Favourite part of living in Omaha. Any favourite coffee shops / restaurants?

The best part about living in Omaha is the creative community. Everyone is supportive of one another and it’s super encouraging. Not to mention, Omaha is full of amazingly talented individuals who are just nice people that you want to hang out and chat with.

My favorite coffee shop in Omaha is Aromas. I joke that my personal instagram account is a love letter to them, but it’s kind of true. I always enjoy spending a day at Aromas, sipping on soy lattes, and getting work done. Their location in Benson is great because it has a lot of natural light, which I’ve discovered really helps with my productivity. I simply can’t work as efficiently in a dark space, am I the only one?


A genie grants you 3 wishes for your business, what are they?

01. Being able to work on exciting and challenging projects/collaborations with passionate creatives and business owners.
02. A consistent stream of clients so that I’m booked out 3-6 months at any given point.
03. A studio space (outside of my home) with an abundance of natural light, hardwood flooring, white walls, and high ceilings.


Do you have any tips for someone wanting to get into graphic design?

I would say that beyond technical skill, it’s imperative to put yourself out there and get involved in your community. Attend industry events, introduce yourself to people who work for companies that you admire, ask if organizations are looking for volunteers (AIGA chapters always are), and email local design studios to see if you can job shadow for a day. When you show up, put your phone away and don’t forget to slap a smile on your face!

I would also say that you need to understand that graphic design isn’t just making things look better. Graphic design is about problem solving. The best design solution may not always be something that you personally like, but it should always focus on how to achieve your client’s business goals. I highly recommend reading Design is a Job, by Mike Monteiro. Then after you finish it, read it again (and check out the rest of the A Book Apart collection).

Make sure to check out her links below!



  • Seriously, love these creative insights posts! I especially love that it’s a way to find out about different creatives. I love her beautiful wedding work! I definitely want to try that Sunrise Calendar app she mentioned—I’m always looking for more efficient ways to stay organized! And yes, #3 of her wishes is on my list, too! Hopefully it comes true for both of us 🙂 Great interview!

    • meeagen

      Thanks Brooke! 🙂 I’ve had a few people mention the Sunrise app and I’ve been meaning to check it out, looks helpful!