Happy Wednesday, friends! Aren’t short weeks the best weeks? I’m so excited to feature Lisa Lok this week on Creative Insights. I was immediately drawn to her icon/illustration style, this girl has talent! Grab your morning coffee, sit back, and enjoy the interview. She has some great advice, and must see places while in NY. Enjoy!
Tell us a little bit about your business and what it means to you?
I started my business in college but I didn’t really turn full time until about two months ago; I was working a 9-5 job that wasn’t creatively challenging me anymore. I received an e-mail that a client wanted to take a chance on me for a project, and since then every day has been an inspiration. I’m constantly seeing what I can do to improve myself – learning from people I admire, and getting outside of my comfort zone.
What is one daily ritual you can’t live without?
I always take the time to go outside and breathe in the fresh air. It helps me clear my mind and get things in focus again. Working from home can make it easy to not leave your studio, but even just going out to get lunch helps.
When you’re not creating where can we find you?
You’ll most likely find me at a concert. Seeing musicians play for the first time, or the hundredth time. When I go to concerts I tend to observe the crowd and watch their reactions. It’s a blissful experience. I was at a show recently where it was the artists’ first gig in the states and they were so stunned to see such a huge crowd. Moments like that spark creativity and inspire me to keep working hard.
What do you struggle with most when it comes to running your own business?
Like most freelancers, finding clients or having the exposure for clients to find me. I’ve been able to work with a client for the duration since I have been freelancing and have been grateful for that. I want to be able to work comfortably without having to worry about whether or not I’ll have clients from month to month
What’s one business goal you hope to achieve in 2015?
One of my main goals is to be able to find my niche in design. I feel like I’ve tried a lot of different design techniques and have yet to fall in love with one thing. In doing so, I would like to be more confident with what I do and have that reflect in my work.
How do you treat yourself?
I don’t treat myself as often as I should…but occasionally I do like to treat myself with a manicure and pedicure! After finishing up a longer project, I’ll head to my favorite salon and relax without checking my e-mails and being technology free for the entire time I’m there.
Any tips for staying organized? Do you have any project management tools you can’t live without?
Staying organized is key. It’s important for me to write things down so I’ll have lists in the corner of a page in my sketchbook. I always have a few dozen stickies and reminders on screen while I’m working as well. I was introduced to Trello, a project management tool, and though I’ve only used it once it’s very helpful to show where you are in your process with clients and have all the information stored in one place
Favourite part of living in New York City. Any favourite coffee shops / restaurants?
My favorite part of living in New York City is that there is always something to do! Every corner you turn you discover something new and that is the beauty of New York. There is something for everyone from the cafes, to the night life, and even some places to get away. It’s the city that never sleeps and I’ve been fortunate enough to experience New York in its various forms. With so many creatives living here, you can catch Milton Glaser or Stefan Sagmeister walking the streets! There’s a great shop in the lower east side, El Rey. It’s a quaint little shop where they have great coffee and brownie hot chocolate! As far as restaurants go, New York has everything. One of my favorite places is Dinosaur BBQ, I’m a sucker for good barbecue and it’s right by Brooklyn Boulders.
A genie grants you 3 wishes for your business, what are they?
01– To be able to expand my studio.
02– Never-ending supply of guacamole for brain fuel.
03– To have the experience to travel to different countries to work.
Do you have any tips for someone wanting to get into graphic design?
Yes, do it! It’s going to take a lot of work. Read everything you can get your hands on and be proud of what you’re making. Don’t be afraid and don’t give up If you’re not getting where you want to be. It takes time and practice. Find out what you like and what you don’t – and why. Soon enough your heart will be in the work and people will see that. Always hustle hard!
Make sure to check out her links below!