Creative Insights – Kory Woodard


Creative Insights is by far my favourite column on my blog. I love being able to feature a new creative every week and I’m especially excited for todays. Twitter is a magical place, a place to connect, share, and discover. That is where I met Kory. I stumbled upon her website and fell in love with her creative style and work. Her personalized hand lettered logos are my favourite. I’m so happy she agreed to take some time out of her day to answer my questions. So let’s get started.

Tell us a little bit about your business and what it means to you?

I run a small design business where I help passionate bloggers and business owners create designs that will elevate them to the next level. Since settling into full-time business mode, it’s really been so amazing to work for myself. Design is something that can quite literally change someone’s business, so it really means a lot to me that I can do that for people. I truly love being able to do what I do.

What is one daily ritual you can’t live without?

Just one?! Okay, well, if I have to pick just one, it would definitely be my mornings before I get started! By the time I get up in the morning my husband is already at work, so I get the house to myself to have breakfast, enjoy a cup or two of coffee, and either read blogs or catch up on my favorite shows. Don’t get me wrong, I looove mornings when he’s here, but watching Pretty Little Liars without judgement is great, too! 🙂

Creative Insights

When you’re not creating where can we find you?

When I’m not creating, I’m just enjoying life! Lately for me that means reading more, decorating our new home, or just kicking back and watching tv. We try to explore our new city a little bit more or hang out with my husband’s friends when we have the chance as well!

What do you struggle with most when it comes to freelancing?

Probably what most people struggle with – getting a steady client base. Last year I was really fortunate to have a client who I ended up working with all year, which helps when things slow down. However, one of my biggest goals this year is to book myself out a little bit so I feel like I have a more comfortable stream of clients and income.

Creative Insights

What’s one business goal you hope to achieve in 2015?

Well aside from the one I just mentioned (oops! 🙂 I am definitely just working on trying to build my business. I have a few ideas on new things I want to try this year, as well as hopefully launching a new ebook later this year. I had a really great year in business last year, so I just want to continue that to this year.

How do you treat yourself?

Starbucks! My husband probably doesn’t love that, but a few times a week I’ll go grab an iced chai or a green tea. I also just let myself relax instead of working nonstop. If I’m really into a book and I know I can afford to just hang out an extra hour or so for lunch, I’ll keep reading for a bit longer. I also will get pedicures every now and then. One thing I want to try this year as a treat is a massage!

Creative Insights

Any tips for staying organized? Do you have any project management tools you can’t live without?

Um, several probably! I would start with write it all down. There’s been so few times when I’ve remembered to do something that wasn’t written down – either in my planner or on a sticky note – that it’s embarrassing! After that, I would say take a day to get digitally organized (your files, your emails, your hard drives, etc) and another day to get everything in person organized. On those days create systems for new files or paperwork, and then here’s the kicker.. stick to those systems. It’s hard to get something in place and then keep to it, but if you train yourself to work a certain way, you’ll eventually be organized at least most of the time.

Favourite part of living in Charleston. Any favourite coffee shops / restaurants?

My absolute favorite part so far is that it’s warmer here than where we were in Tennessee! I’m loving that it’s been 60ish degrees several days in winter, which can happen in TN, but it’s not common. We haven’t tried a ton of new places yet, but I really enjoyed Black Tap for coffee when I was here visiting before I moved over. I think we’ve only been to one restaurant around here that wasn’t a chain or something we had already been to, and that was Bubba Gump’s. It’s seafood, and it’s right downtown. It’s cute because it’s basically a place for Forrest Gump lovers!

Creative Insights

A genie grants you 3 wishes for your business, what are they?

01– Enough clients to be booked out for about three months
02– The chance to help more people through speaking or teaching
03– And someone to deal with my taxes so I don’t have to worry about it anymore!

Aside from your freelance job, do you have any special projects on the side that you’re working on?

Absolutely! Obviously I’m blogging regularly, which helps business but doesn’t pay, really. I’m also one of the co-founders of Postmark Society, a pen pal group exclusively for bloggers. Aside from that, I launched an ecourse, Brand Catalyst, late last year, that I’d like to rework and relaunch later this year.

Make sure to check out Kory’s links below!




  • Kayla Hollatz

    So fun to reading this feature on Kory! She is one of my leading lady heroes in business. Great feature!

    • Meagen Higginbottom

      Thanks Kayla! I 100% agree with you, she’s super inspiring! Love your blog and reading your tweets 🙂